Yes it actually is happening; Sony has officially announced The Emoji Movie. While the movie was rumored and in circulation for a while, there was no actual announcement of the movie’s creation. But it seems we’ll be getting this bad idea for a movie in a little over a year.
Kristine Belson, president of Sony Pictures Animation, gave us a lot of information yesterday about this emoticon movie. The movie has us following the lives of emojis inside our smartphones, their everyday lives essentially (yeah, the everyday lives of emojis). These movies live inside the Emoji Valley, found inside our smartphones. The movie will actually be working many elements of the smartphone into a 3D landscape, such as the home screen.
Sony has also partnered with many app brands to create a more popular presence. They have mentioned that Spotify will be in their movie, but no word on any other apps. Belson assures us that the “#brand” apps will be used in imaginative scenarios, such as the emojis sailing on a music stream. And I’m sure we can also expect many a pun in this movie.
In essence, this movie looks to be in the same vein that The Lego Movie and Wreck-It Ralph were created. And from a corporate standpoint, it makes sense why Sony would want to capitalize on the popularity of emojis. If a successful Lego movie can be made as well as a meta video game movie, then why not give smartphones the same treatment. Especially with how commonplace they are now.
In the end, it’ll all be up to the execution of this movie. If you can bring Lego characters to life, who’s to say you can’t for emojis? Sadly though, it does feel like old people trying to be hip and incorporate these emojis. It’ll be steep to try and make this into a good movie and have people pay to watch this.
But it’s actually happening. The Emoji Movie comes out August 11, 2017. What are your thoughts on Sony’s emoji movie? Will it be good, bad, or just terrible? Leave a comment below! And for more movie goodness, come back here to Cinemaniacs!